07801 250 668secretary@uckfieldchamber.co.uk

…is easier than you think!

In the current digital age, offline marketing and reliance on good ‘word-of-mouth’ can only get the promotional efforts of your business so far.

Equally, we understand the challenges involved in successfully marketing your business online. In a way that ensures you are being found by the right people, at the right times. We’ve put together a simple guide, designed to help you to give your business the digital marketing boost that it deserves this year!

There are a seemingly endless ways to start marketing your business online. So where is best place to start?

1.     Create or update your website

Your website should be the most powerful tool in your online arsenal of marketing platforms. It’s what makes your brand accessible to anyone, anywhere, who wants to learn more about you.

A website provides a space online for you to feature your products and services and allows clients and prospective customers to browse your wares before getting in touch.

For that reason, you should see your website as the central ‘digital engine’ that drives incoming enquiries to your business. If it’s not doing that, then quite frankly it’s not doing its job.

So how can you be sure that your website will start to produce inquiries? Well, there are a number of things to consider. Firstly, does your website explain exactly what you do? This may sound obvious, but regularly reading your own content, and updating your service information as your business evolves is essential in making sure your business stays relevant.

Are you providing valuable information to your audience? This one is maybe a little less obvious, but no less important. Offering some form of value to people viewing your site will ensure they stay on the site longer. This could be information such as guides, how-to videos related to your business or answers to frequently asked questions.

The other thing to check is the traffic coming to your website. If you’re not seeing much traffic, you should look at things like the quality of your SEO, the number of backlinks you have online and also the quality of content you are putting out on social media platforms. 

2.     Create Social Media accounts

One of the quickest and easiest ways to get your business heard online is by creating pages on social media!

Simply put, social media enables you to have real-time interactions with your customers online. Use it to build upon your existing customer base and be discovered online by a new audience.

It’s incredibly easy to set up an account for your business on a social media platform. We advise that you take one platform at a time to focus on building and maintaining your audience piece by piece.

Your loyal customers will follow you over to any new accounts that you create in the future. So, there is no need to rush or try and bite off more than you can chew.

Start by choosing one platform that is relevant to you and your audience and start posting.

Remember, your website should be seen as your ‘digital engine’ and social media posts are the ‘fuel’ that can drive traffic back to your site. Make sure your content is relevant to your business and link to pages on your website to give your audience the chance to learn more about your business.

 3.     Have a proper marketing plan

When getting your business online, it’s important to focus on creating a holistic marketing plan, ensuring that all areas of marketing for your business are covered.

This can include everything from, email marketing, social content, web content (blogs, case studies, articles), and SEO (search engine optimisation), to running paid ad campaigns through mediums like Google and LinkedIn.

You’ll likely need to invest some extra time into creating engaging, relevant, and consistent content for your audience using these tools.

Perhaps you’ll want to post on social media every day, or maybe 3 times a week is enough! Get to know your audience, understand what type of content they’ll want to see (images, emails, blogs etc), and plan well in advance!

Don’t forget your goals. What exactly are you trying to achieve? It’s a very useful practice to work backwards, starting with your end goal and working out what exactly your best path forward should be. 

4.     Monitor your performance

Performance monitoring and tracking analytics may seem like a scary concept, but we promise they’re not as difficult as you might think.

Why not start by keeping track of the number of likes, followers and website visits you are getting in a week? This can help you to figure out what kind of posts (blogs, videos, infographics) your audience responds well to and are engaging with.

Remember that taking the steps to getting your business online is already half of the battle!

Once you’ve made the first step, expanding your business online and building an online presence is a lot easier than you’d think!

Just keep going.

We can help you manage your Digital Marketing Strategy

At Youbiquity, we are a Digital Marketing Agency that can help you to manage your Digital Marketing campaigns, targeting your audience with an ongoing strategy.

We can assist you in getting your business online and on social media, so you have more time to focus on managing your business.

We would love to hear from you!

Give us a call at 01825 703300 to learn more.