Delivering Facebook Ad Campaigns and Creating bespoke social media training and strategies for businesses in Sussex…
Facebook has over 2.2bn global users and Instagram over 1bn. If your company doesn’t have a big online presence or you are creating great content but just not reaching a huge audience organically, using ads is a great way to improve your reach and boost awareness of your brand.
What can ads help with?
When advertising, most brands will have a broad objective. It might be to tell people about your services or to advertise your event, webinar or course. Or it could be to increase traffic to your website generating sales or to build your mailing list.
You can drive people into online stores by creating offers shown in ads. If you have a physical shop then you can measure how your ads have helped generate purchases in an actual store by using “offline conversions”. You can monitor your offline sales and tie them to your online ads to see your return on investment.
How does it work?
The beauty of Facebook and Instagram ads is that they can do so much of the behind the scenes work that benefit your business. Unlike traditional mailshots and print ads, which show your message to a huge audience, with Facebook and Instagram ads, you can get straight to the people you know will be interested in your company with the correct targeting.
You can show your ads to an audience with specific interests such as where they are likely to shop or based on current life events (e.g. just got engaged). Plus, you can create an audience of ‘lookalikes’ (people of the same demographic and with the same interests as your existing customers).
How do I get started?
Social media makes it simple to advertise like the big brands – if you know how.
That’s where a Facebook and Instagram Ad Strategist comes in. As well as helping you create eye-catching and engaging ads, a strategist can target your messages effectively, create funnels to drive your audience to where you want them to look and help you scale your ads without upsetting the algorithms.
I don’t want to run Ads but I want some social media training? Can you help?
Yes. I work with businesses to audit their social media and see what’s working.
Is the business getting the message out to the “right people” in the “right way” and on the “right platform”? Armed with this information and having spoken with yourself, I can create some training, be it a one off training morning, monthly 2 hour sessions or “as needed”.
Do get in touch with me and we can talk about how I can make your “social hat” fit a little better so that you can concentrate on growing your business.
I am very approachable and I don’t talk in jargon.
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Contact Lisa Bullen
Tel 07736 380779
lisa@socialmediasussex.com