Here’s one of my favourite stories about how important your brand is to your customers - and often in ways you might not expect. One Tuesday morning, a junior member of the Customer Services team answered a phone call at…
A couple of weeks ago I met with an old friend and long-time associate for a coffee and a catch up. We got talking about how it can be difficult to win the right sort of business when times are…
To grow your business the way you want, you don’t just need more customers. You need more of the right type of customers. So how do you get more of your best customers from your website? In October 2018 we…
Why you need to use your Google My Business listing more... Did you know that almost one in three searches on Google doesn’t actually lead to the user clicking on one of the search results? Try it yourself. All of…
Last week we started on a new project for an old client (well, the client’s not old – he’s in his late 30s – but we first worked with him a long time ago). Anyway…we’re redesigning his website. We met…
… if you don’t like your own brand identity! “But I don’t like green. Can we try it in another colour?” This was what a client said to us, a couple of years ago, when we presented our concept for his…
With over half of Google searches now being conducted by people ‘on-the-move’ – that is, searching on smartphones or tablets rather than desktops – it’s important that your site is optimised to show up when people are nearby and interested…
The New Year brings fresh focus to contenting marketing strategies. What should your resolutions be for 2019? Strategy: Not got one? Content marketing is crucial to any modern-day business’s success, and to do it properly you need a content marketing…
I took a call from a new prospect the other day who wanted to talk about getting a new website. As one of my usual finding-out questions, I asked her - why now? What had prompted her to make the…
…to make more impact at your next exhibition or show. If you’re planning to do any exhibitions or shows as part of your marketing strategy in the next twelve months, here’s a great little tip on how you can maximise…
