Many years ago, when I was a fresh-faced twenty-something and before we did brand identity work for our clients, I admit I was sceptical about the value of developing a quality brand. I mean, a logo’s not THAT important, surely…
Writing copy for your website’s really hard. Writing GOOD copy is even harder. Lots of people fall in to the trap of thinking good copy must be lavish, flowing and full of impressive words, and get scared by the prospect…
I know, I know; we’re at the time of year when it’s still a dirty word. But there is no hiding from it any longer, Christmas is approaching. And, if you are a business that is lucky enough to benefit…
You probably already know that if your website’s slow, that’s A Bad Thing. You’ll have heard the usual stats about site speed; that if your page hasn’t loaded within two seconds, your visitor will be off like a shot, that…
Here’s one of my favourite stories about how important your brand is to your customers - and often in ways you might not expect. One Tuesday morning, a junior member of the Customer Services team answered a phone call at…
A couple of weeks ago I met with an old friend and long-time associate for a coffee and a catch up. We got talking about how it can be difficult to win the right sort of business when times are…
To grow your business the way you want, you don’t just need more customers. You need more of the right type of customers. So how do you get more of your best customers from your website? In October 2018 we…
Why you need to use your Google My Business listing more... Did you know that almost one in three searches on Google doesn’t actually lead to the user clicking on one of the search results? Try it yourself. All of…
Last week we started on a new project for an old client (well, the client’s not old – he’s in his late 30s – but we first worked with him a long time ago). Anyway…we’re redesigning his website. We met…
… if you don’t like your own brand identity! “But I don’t like green. Can we try it in another colour?” This was what a client said to us, a couple of years ago, when we presented our concept for his…
