Do you publish regular blogs on your website?
If the answer’s no, you could be missing out on a whole heap of benefits. Here’s why…
What is a blog?
A blog is a regularly updated section of a website, which tends to be written in an informal and conversational style.
Blogs are a great way of sharing information about a particular topic, to help you be seen as an expert in your industry.
They’re also a great marketing tool for businesses. And by creating regular, useful blogs for your website, you can educate, establish trust, inspire and even sell – all of which are crucial as a business owner.
Why do I need a blog?
You might have dismissed a blog as something you didn’t think you needed, or maybe you added it to the long list of ‘things to do’ but have never got around to actually starting one.
But did you know, companies that blog regularly get 55% more website visitors than those without a regular blog.
Blogging helps with your SEO, which essentially means that people can find your website more easily when they search for key terms.
Plus, it’s a chance to add your own personality into your content so people get a real feel of who you are – the person or people behind the business.
What are the benefits of having a blog?
It might sound like a massive, time-consuming commitment, but there are many benefits of having a blog for your business.
Here are 5 of those benefits:
1. Blog posts help your website rank on search engines
Search engines favour websites that are regularly updated with fresh and relevant content. By having an active blog, you can help improve your business’s search engine rankings. And by adding more posts, you’ll show up more in searches.
2. Blogs can help you generate leads and sales
A blog can be an effective way to generate leads and sales by attracting visitors to your website, providing them with valuable information, and then offering them the opportunity to purchase a product or service. By adding a call to action button in your blog, you can give your readers an extra opportunity to buy from you.
3. A blog establishes authority in your industry
By creating valuable and informative content that’s relevant to your target audience, a blog can help establish you and your business as a thought leader in your industry or niche. This can help attract new customers, clients and other opportunities.
4. It gives you content to post on social media
Ever get stuck on what to post on social media? Promoting your blog post not only boosts traffic to your website, it gives you ready-made content to post about on social media. And it’s something you can promote again and again, assuming the content is still relevant.
5. Blogging adds personality to your brand
Blogs are a great way to get your own personality across and connect with your audience. By writing in your own voice and giving your take on a topic of interest to your target audience, you can start a conversation with your readers, who could potentially go on to become customers.
Where do I start?
What are the questions you get asked most about your business or industry? Write a blog about each one, so when people search for the answer to that question, your blog will pop up.
I need help to write my blog
Jo Martin aka The Grammar Mamma gets it. “Writing a 750-word blog can seem like a mammoth task, especially when you’re not a professional writer. The average blog takes around four hours to write, usually longer when you’re not a confident writer. And you have better things to be doing with your time.
It’s not just about dumping some words on a page and hoping for the best. I have a thorough process to ensure each and every blog I create works as hard as possible for you and your business.
That way, you can confidently publish regular, engaging and informative blogs your customers want to read, and that are SEO optimised to help you rank on search engines and drive traffic to your website.
My blog packages start from as little as £312 per blog. But get in touch and quote “UCKFIELD” and I’ll give you 20% off.”