Tips for Local Businesses to Grow Online.
Let’s be honest… if your business isn’t on social media in 2025, you’re basically invisible.
We know, we know. It can feel like a faff. You’re running your business, juggling a hundred other priorities, and the idea of posting on Instagram or replying to DMs on Facebook might seem like more hassle than it’s worth.
But here’s the truth: your customers are already there, scrolling, searching, chatting. And if you’re not showing up, your competitors definitely are.
Whether you’re running a café in Uckfield, a boutique in Lewes, or a plumbing service in Crowborough, social media is no longer just “nice to have” – it’s your shopfront, your word of mouth, and your customer service desk all rolled into one.
So, where do you start? Here are a few tips to help you grow online without burning out:
1. Pick your platforms wisely
You don’t need to be everywhere. For local businesses, Facebook and Instagram are usually the sweet spot. Got a B2B angle? Add LinkedIn to the mix. Choose one or two and focus your energy there.
2. Show your face (and your team’s!)
People buy from people. Share behind-the-scenes moments, team shoutouts, and real stories. It’s way more engaging than stock photos or generic sales pitches.
3. Stay consistent – even if it’s just once a week
You don’t need to post daily. Just show up regularly so people know you’re active and reliable. Consistency builds trust.
4. Engagement
Reply to comments. Like and share local posts. Social media’s a two-way street and engaging with others boosts your visibility.
5. Ask for help if you need it
If it’s all a bit overwhelming, you’re not alone. At DWD Communications, we help local businesses like yours create content, plan strategy, and actually enjoy social media again (yes, really!).
Bottom line… Social media isn’t just for big brands or influencers, it’s a powerful (and free) tool that can help your local business thrive. So dust off that Facebook page, charge up your phone camera, and start sharing your story.
We promise it’s worth it.
Want to chat about how we can help? Drop us a message at hello@dwdcommunications.com