…Without Paying for Ads
When it comes to marketing your business locally, social media can be one of your most powerful, and affordable, tools. But we get it… not everyone wants to splash the cash on paid ads.
Here’s the good news – you don’t have to!
With a bit of consistency and the right approach, you can build a strong local following without spending a penny on advertising. Sounds good right!
Here’s how to get started:
1. Show Up Consistently
You don’t need to post every day, but consistency builds trust. Aim for at least 2 – 3 posts a week. Mix it up with behind-the-scenes content, customer stories, new products, or simple tips. Local followers want to know the people behind the business.
2. Use Local Hashtags
Think #UckfieldBusiness, #SussexLife, or #SupportLocal. Local hashtags help your content appear in community searches and make it easier for local users to find and follow you.
3. Engage With Other Local Accounts
This one’s big. Follow other Uckfield based businesses, like their posts, leave comments, and share relevant content. The more you engage, the more visible you become in local circles. It’s a two-way street.
4. Tag Locations and Local Pages
Whenever you post, tag Uckfield as your location and mention local pages like @uckfieldchamberofcommerce (where relevant). It increases your chances of being seen by people in the area.
5. Feature Your Customers
With their permission, share photos or testimonials from happy customers – especially if they’re local. It not only builds credibility but also gives them a reason to share your business with their own online audience.
6. Join the Conversation
Take part in online community discussions. Comment on local news stories, support community events, and share local milestones. Show you’re invested in more than just selling, and that you’re part of the town.
7. Keep It Real
Skip the corporate speak. Local audiences respond best to warmth, humour, and authenticity. Don’t be afraid to show the human side of your business… that’s what makes people hit “follow”.
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You don’t need a massive budget to grow your presence online – just a genuine connection with your community. Uckfield is full of supportive businesses and residents who love to shop local. Give them something to connect with, and your following will grow naturally.
If you’d like help building your local presence on social media, we’d love to chat. At DWD Communications, we help businesses across Uckfield and surrounding areas create content and strategies that get real results.