
Your Business Isn’t Generic – So Why Is Your Website?
Hi, I’m Tom. An independent web developer with a background in the arts – where creativity isn’t decoration – it’s communication.
That’s how I approach websites at Vassel Creative: not just as code, but as your first and most important conversation with your audience.
In a world where a digital presence is non-negotiable, relying on templates and “easy” website builders just isn’t enough and it isn’t creative. Easy doesn’t always mean effective.
Your business is unique, and your online presence should be working just as hard as you do.
As an engineer at Angi, I was immersed in big systems and brilliant teams. But what stuck with me wasn’t just *‘how to center a div’, it was this: simplicity cuts through noise, and people remember how you make them feel.
This drives how I design and build websites:
Performant, Accessible, and engineered with a solid foundation. Websites that not only look good, but actually perform and work with your business.
For a limited time, I’m offering free website audits and a chance to chat about your business and where you want to take it. No pressure. Just a real conversation.
Ready to have a chat? hello@vasselcreative.com
* Yes, “centering a div” is a real thing. It sounds simple, but for years it was the coding equivalent of assembling IKEA furniture without instructions… frustrating, weirdly emotional, and never quite level.