The New Year brings fresh focus to contenting marketing strategies. What should your resolutions be for 2019?
Not got one? Content marketing is crucial to any modern-day business’s success, and to do it properly you need a content marketing strategy that aligns with the company’s goals. The strategy sets out the content, which part of your audience or market you target, where it goes, when it goes and who signs it off.
Worthwhile, engaging content:
Boring blogs and the occasional Facebook post begging people to buy something won’t cut it in our increasingly noisy world. What can you offer through content marketing that is valuable and interesting? Videos that show people how to use one of your products, witty articles that amuse people or a podcast that targets specific needs can help.
Don’t forget the blog:
Blogging has been around for a while, but figures show that this almost old-fashioned strategy still cuts the mustard. Businesses that publish blog content, for example, have 434 percent more search-indexed pages than those without.
Evaluate your strategy:
You want to know you’re getting a good return on investment on your content marketing strategy (and also to work out what works). The easiest way to do this is through Google Analytics. You’ll need to set up goals. Click on the conversions, then goals, then overview and look at source/medium to see what’s happening. If organic traffic is a low proportion of your conversions, you need to take a fresh look at your content. Is it engaging? Do you produce enough of it?
Assess your website:
The best content in the world can’t make up for a website with aesthetic or usability issues. Its technical structure will impact on SEO, which in turn affects the performance of your content marketing materials. It’s worth spending money on a website, whether at the start-up point of your business or down the line if the one you have isn’t top notch.
Want to know more? Contact Donna at DWD Freelance Marketing on firstname.lastname@example.org or call 01825 606100.