Quick Tips for Small Businesses
With the advent of the Internet, we live in a world where even the smallest start-ups can deal in international markets and ship products globally.
However, such freedom has also brought new problems for small enterprise. Global reach also means global competition.
One of the clearest modern disparities between large and small enterprise is quality of product imagery. Larger companies leverage huge product marketing budgets; this approach is expensive but very effective.
How can smaller businesses smartly level the product marketing playing field without such expense?
The good news is that there are now flexible and cost-efficient pathways to excellent visual branding that even the smallest businesses can access.
Here are four quick tips for visually standing alongside your largest competitors:
- Keep the quality of your visual branding as high as possible across the board.
A visual brand is only as strong as the weakest link. Even on a minimal budget, small businesses can obtain quality social media template images and photographic content for blogs and website pages. Re-using good visual content is better than poor quality “new” content.
- Make sure your store page has consistent content across products.
Small businesses often photograph products in-house to save on expense, but do not set up a consistent plan for how content on the store page should be set out. Ideally, camera angles should be similar for each product and show off the product from every side. Disparate angles create visual chaos and confusion across a page.
3D content is particularly useful for solving store page consistency issues; the camera is simulated and products can be animated. This allows for a rotating view of each product on a page and camera angles that are exactly the same for every listing.
- Avoid using low-resolution, blurry images completely.
Check the size and resolution of images before adding them to the website or store-pages. Images should never be scaled larger than they were to begin with, as this causes them to become blurry and pixellated. Blurry and distorted images can really damage a potential customer’s initial assessment of a product.
- Build a digital marketing asset library.
Whether you are using brand photographers, in-house photography, 3D content specialists or even stock images, it is essential that small businesses build a digital archive of visual content. This cuts costs and saves time, making the business increasingly efficient in marketing products and the brand as a whole.
MM3D Graphics is a Sussex-based 3D production studio with expertise in product modelling, high-quality realistic visual marketing content and technical animations.
Improve your marketing visuals or store page content and gain access to the powerful visual techniques used by your largest competitors.
Book a FREE consultation today by emailing us at contact@mm3dgraphics.com