As a new business owner, it’s tempting to think of your brand as your logo, your colours and the font you use. And although these things are important, your brand is so much more than that.
It’s about how you present yourself to the world and the way you communicate with your customers. It’s also the personality behind your business and the impression people get when they come across you for the first time.
When you’re launching a business, you’re suddenly expected to become a photographer, a copywriter, a social media manager and marketing expert, all while trying to find your first customer.
And while there’s nothing wrong with trying to do it all yourself, particularly in the early days, it can be easy to end up with a mish mash of messaging and images that don’t quite sound or look like you.
People buy from people
As a solo business owner, you’re your biggest asset. Your experience, your personality, your approach and your story are the things that make you different from other businesses offering something similar.
Your customers want to know who they’re buying from. They want to feel like they know, like and trust you before they decide to spend their money with you.
Professional photography and authentic copy can help you build that connection from the very beginning. When your images and messaging work together, you create a brand that feels authentic, consistent and recognisably you.
Instead of hiding behind your logo or relying on generic stock images and bland, corporate-sounding words, you can show your customers exactly who you are and what makes your business special.
Introducing Voice & Vision
Chamber members the Grammar Mamma and BexPhoto have teamed up to create Voice & Vision – a collaborative package designed to help new business owners bring their brands to life.
Voice & Vision combines Bex’s expertise in professional brand photography with Jo’s experience in helping businesses find the right words to communicate with their customers.
Together, they help you create a brand that not only looks like you but sounds like you too.
Bex will help you feel confident in front of the camera and create a collection of eye-catching images that show off your personality and the essence of your new business. Photos you’ll be proud to share.
Jo will help you find your brand voice and the words you need to communicate your message clearly and authentically, so you’re not left staring at a blank screen wondering what the heck to write.
The result is a brand that feels joined up from the very beginning – your photos and your words working together. And most importantly, a more confident you, telling the world all about the fabulous business you’ve created.
Whether you’re just starting out or you’ve been going it alone for a while, Voice & Vision will bring your brand to life and help you show up like you mean business.
Join the waitlist for early access, including a special launch offer this autumn.