Marketing is one of those jobs that can easily slip down your to-do list when you’re running a business.
You know you need to send that marketing email, write those social media posts, publish a new blog or update your website. But somehow, another week goes by and none of it has happened,
Because there are clients to look after, emails to answer and what feels like a never-ending list of other things demanding your attention – not to mention actual life stuff.
Sound familiar?
The problem isn’t always a lack of ideas or motivation, or even knowing what you need to do. Often what’s missing is accountability and having dedicated time to focus on your marketing, alongside people who understand what you’re trying to achieve and who can help you stay on track.
If you’d like to spend less time worrying about your marketing and more time actually doing it, there’s a new monthly event launching in Uckfield this November, which could be just what you need.
More than networking
Organised by Jo Martin, founder of the Grammar Mamma, The Uckfield Marketing Accountability Club is designed to bring local business owners together to connect, support one another and, most importantly, get their marketing done.
Unlike traditional networking events, there’s no pressure to deliver an elevator pitch or spend the morning collecting business cards. Instead, it’s about creating a welcoming space where you can work on your own marketing, share ideas and build relationships with people who understand what it’s like to run a business.
Whether you’ve been meaning to write your next email newsletter, plan a month’s worth of social media content, tackle a blog post or finally update that neglected website page, you’ll have dedicated time to make progress.
And you won’t have to figure everything out on your own. As an experienced content strategist and copywriter, Jo will be on hand to offer guidance, answer questions and help you work through any marketing or writing challenges.
So, if you’re staring at a blank screen or wondering whether your latest idea has legs, there’s someone in the room who can help.
The benefits of accountability
Jo already runs an online accountability club called Ready, Steady, Write, for female business owners who know they need to market themselves but struggle to find the time, motivation or confidence to do it. And the results speak for themselves…
Philippa said: “Jo’s accountability club has been the thing I needed to be more consistent with my content marketing. I’d just be pushing the task to the next week forever, otherwise!”
Nicolle said: “Not only does it mean I carve out time every week for content and get lots done, but Jo is also extremely insightful when it comes to planning content and cultivating ideas to suit your audience.”
Martha said: “Being in the membership means I make sure I get my marketing copy written and scheduled each week. And Jo gives great feedback to any copy I send her way.”
Making marketing more manageable
The idea of The Uckfield Marketing Accountability Club isn’t to give you yet another thing to squeeze into your already busy diary. It’s to help you make better use of the time you have, so marketing becomes a more manageable part of running your business.
Having a regular date in the diary can make all the difference between meaning to do something and actually getting it done. Add in a little expert guidance and encouragement from others, and you’re more likely to leave feeling motivated, with a few jobs ticked off your list too.
The Uckfield Marketing Accountability Club will take place on the third Tuesday of every month at The Lounge in New Town, Uckfield.
The first session is on Tuesday 17 November, from 9.30am to 11.30am. Tickets cost £15,including tea, coffee and a pastry.
Just bring your laptop and whatever marketing task you’ve been putting off. Book your place here: https://www.thegrammarmamma.co.uk/uckfield-marketing-accountability-club