Over the last week or so we have been contacting each of our clients to explain and reiterate the importance of looking at realigning their marketing strategy and redesigning any existing campaigns during this period of uncertainty. It got me…
Do you have the Facebook Pixel installed on your website? This is absolutely the very first question that I ask new clients when we start working together. 90% of the time I hear one of these responses… ● What’s a…
An insight into "meta descriptions" - what they are and why they matter for your website.
… and how it was all my fault! I’m Mark Vaesen and I’m the owner and founder of Tomango, a branding and website design agency near Uckfield. This is the (painful) story of the worst client meeting I ever had……
Many years ago, when I was a fresh-faced twenty-something and before we did brand identity work for our clients, I admit I was sceptical about the value of developing a quality brand. I mean, a logo’s not THAT important, surely…
Writing copy for your website’s really hard. Writing GOOD copy is even harder. Lots of people fall in to the trap of thinking good copy must be lavish, flowing and full of impressive words, and get scared by the prospect…
I know, I know; we’re at the time of year when it’s still a dirty word. But there is no hiding from it any longer, Christmas is approaching. And, if you are a business that is lucky enough to benefit…
You probably already know that if your website’s slow, that’s A Bad Thing. You’ll have heard the usual stats about site speed; that if your page hasn’t loaded within two seconds, your visitor will be off like a shot, that…
Here’s one of my favourite stories about how important your brand is to your customers - and often in ways you might not expect. One Tuesday morning, a junior member of the Customer Services team answered a phone call at…
A couple of weeks ago I met with an old friend and long-time associate for a coffee and a catch up. We got talking about how it can be difficult to win the right sort of business when times are…