3 signs you need to rebrand
A rebrand is a big investment in time, energy and money. And it’s something that businesses often put off. Getting the timing right for a rebrand is critical – and when it goes well you can reap the rewards of…
Digital marketing through a crisis
The Covid pandemic hit many companies hard and fast back in 2020. It was a particularly challenging time for one of Chamber member, Tomango’s clients, Change Formation. This respected people development organisation suddenly found that training budgets were being drastically…
Google My Business Posts…
...what they are and how they can help your marketing! Most businesses have a Google My Business profile, a free listing which appears to the right of the search results when someone Googles your company name. What many don’t realise…
What are Social Media Chat Hours?
...and how might you find them useful for your business? Over the course of the Covid-19 pandemic, many local groups could no longer meet in person due to the restrictions put in place. This caused a major increase in the…
A festive SEO success story…or is it?
Back in 2018 we wrote what became the most successful article on our own blog: 105 fun facts about Christmas to impress your friends. Over two years more than 100,000 people read the article. How did this happen? Well, we…
How to rollout a new brand identity
Eight years ago, we rebranded, changing our company name to Tomango. Finding the perfect name and brand identity was difficult enough, but then we had to deal with the complexities of implementing that change. Once the dust had settled, we…
How to make your website faster
Slow website speeds is a bugbear for many businesses. As well as giving a poor user experience, it will also count against you when Google assesses your website’s “page experience” and your resulting ranking position. But what causes websites to…
Marketing strategies for Home Improvement sector
The home improvement sector is made up of businesses as diverse as builders, bathroom designers and burglar alarm fitters. Despite their differences, there are many similarities between these businesses. Their sales are usually high value. They are often aspirational purchases…
5 reasons to use a professional copywriter
The words which represent your brand are every bit as important as the visuals, however they are often undervalued. Here are 5 good reasons why you should value your brand’s voice. And, rather than write copy yourself, hand it over…
Should you run Google Ads targeting your own brand name?
Google Ads generally appear at the top of Google search results and are an effective way to leapfrog your competitors’ “organic” (non-advert) listings. Usually, Google Ads appear when you search for a product or service. Let’s say you’re a florist…