Eight years ago, we rebranded, changing our company name to Tomango. Finding the perfect name and brand identity was difficult enough, but then we had to deal with the complexities of implementing that change. Once the dust had settled, we…
Slow website speeds is a bugbear for many businesses. As well as giving a poor user experience, it will also count against you when Google assesses your website’s “page experience” and your resulting ranking position. But what causes websites to…
The home improvement sector is made up of businesses as diverse as builders, bathroom designers and burglar alarm fitters. Despite their differences, there are many similarities between these businesses. Their sales are usually high value. They are often aspirational purchases…
The words which represent your brand are every bit as important as the visuals, however they are often undervalued. Here are 5 good reasons why you should value your brand’s voice. And, rather than write copy yourself, hand it over…
Google Ads generally appear at the top of Google search results and are an effective way to leapfrog your competitors’ “organic” (non-advert) listings. Usually, Google Ads appear when you search for a product or service. Let’s say you’re a florist…
The recent battle between M&S’s Colin caterpillar cake, and its Aldi rival, Cuthbert, spurred many people to show support for their brand. Twitter was set alight and both cakes sold like…well…hot cakes. We all know about brand loyalty. Most of…
Since the introduction of their universal colour matching system in 1963, Pantone has been a key resource for graphic designers. Their standardisation of colours allows designers around the world to communicate clearly about which colours to use. Each year, Pantone…
During hard times, the natural instinct is to go into survival mode and cut back on spending wherever you can. But cutting back investment in marketing could be a big mistake. Unless you’ve been hiding under a rock for the…
If I gave you a magic wand and said you could wish for your perfect customer, what would you wish for? At the start of last week, I got back to my desk after a long weekend – which was lovely,…
Have you ever wondered why TV sitcoms always have canned or “filmed-in-front-of-a-live-audience” laughter over them? Most people say they hate it – so why do so many shows continue to do it if it’s so annoying? It’s because TV execs…