The Divine Water Company provides water dispensers and coffee machines to organisations across the South-East. A well-established company with an excellent reputation for customer service, they came to Open Door Digital because they felt their lack of visibility on Google…
Whether you're managing a Google Ads campaign yourself, or paying an agency to do it for you, it's essential that you understand what return you're getting on your investment. But measuring this isn't always easy. The first thing you need…
Many of you will have a blog on your website. But are you sure you're making the most of it? Blogging is one of the most powerful ways to add quality content to your website - which both your human…
The Orchard is a characterful wedding venue near Maidstone in Kent. Understanding the power of Google Ads, particularly in an industry where so much customer research is done online, they had set up their own Google Ads account. This was…
...is easier than you think! In the current digital age, offline marketing and reliance on good ‘word-of-mouth’ can only get the promotional efforts of your business so far. Equally, we understand the challenges involved in successfully marketing your business online…
Google Shopping Ads are aimed at retailers who want to promote their products in a more visual format than standard Google Search Ads. You most commonly see them at the top of your Google search results, but they also feature…
What’s your story? That’s what people what to know. Although brand storytelling has been around a long time, its newfound prominence is directly linked to the rise of social media and to the very public conversations about brands, and experiences…
Imagine the scene… After months and months of work and building excitement, you’re finally ready to release your company’s new website out into the wild. You anticipate the congratulatory LinkedIn messages. The feeling of smugness when you look at your…
Many local businesses benefit from our Google Ads management services, receiving enquiries which may have otherwise been beyond their reach. But there is a murkier side to Google Ads. Whether through inexperience or unscrupulous intent, Google Ads campaigns can end…
Case studies are the gift that keeps on giving. Yet few small businesses bother with them. Or even know what they are. This is a shame as they’re a powerful tool in your marketing arsenal. Demonstrating the value that you…